MINI Anywhere isn’t just a website plugin. It’s the end-to-end digital retail platform approved by MINI—fully integrated, inventory-aware, and built exclusively for MINI dealers.
It supports the entire deal—from quoting and financing to e-signatures and delivery—giving your customers a seamless way to shop and buy online, without delays or disconnects.
No more patchwork tools. No more dropped leads. No missed opportunities.
Why MINI Dealers Choose
MINI Anywhere
more closed
leads
average lead-to-sale
conversion rate
dealer retention since
launch
MINI-branded experience-
from start to finish
Engage buyers via chat, video, and guided journeys—using AI insights to drive conversions.
Built-in desking, lender integrations, e-signatures, and credit workflows—streamlined, not stitched together.
Track every deal from lead to funding. Identify drop-off points. Optimize team performance.
Reflect MINI’s brand identity while controlling your own pricing, offers, and promotions at the local level.
| MINI-Certified Architecture |  |
 |
| End-to-End Digital Retail | Limited | |
| Advanced Desking + F&I Hub | Requires Add-Ons | |
| AI-Powered Deal Automation | |
|
| Integrated eSigning + Payments Partial | |
|
| Real-Time Lead Tracking | |
|
Patrick McKenna Department Head of Marketing, Product and Strategy at MINI USA
“Our goal with MINI Anywhere was to provide a straightforward, seamless online purchase experience. In today’s digital age, customers crave convenience and we’ve delivered just that.“
Join the growing network of MINI dealerships already delivering a
smarter, faster digital experience – without the complexity.