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Transcend Retail powers the world’s leading dealerships

Meet our representatives

Faizaan Ghauri

Chief Strategy Officer

Faraaz Ghauri

Vice President, Digital Retail

Eva Kellershof

VP Sales – North America
and Europe

Adam Bruttell

National Sales Director, Digital Retail

 

Haider Naqvi

Chief of Staff



Daisy Alvarado

Partner Success Manager

 

Ali Raza Khan

Business System Analyst

Nandhini Subramanian

Field Marketing Manager, Americas

 

One platform: from first click to signed deal

Transcend Retail connects every part of the car-buying journey from online browsing to final delivery in one seamless platform built for modern dealerships.

Capture and engage every lead instantly through AI chat, video, and automation synced with your CRM.

Structure precise, profitable deals in real-time with live rates, trade-ins, and lender comparisons.

Submit credit applications, receive instant decisions, and finalize contracts with secure e-signing.

Track every sale, profit, and process in real-time with AI-powered performance insights.

Transcend Retail connects with your DMS, CRM, lenders, and digital tools.

FAQ Image

MINI dealers
reported

25%

lead to sale
conversion rate

3 hours

saved per
deal

5x

increase in digital
retail leads

Everything your dealership needs to sell and deliver faster

Transcend Retail equips your sales and F&I teams with the tools to move more cars, faster, with complete control and visibility.

Turn leads into buyers

AI-powered tools engage and qualify prospects in real-time, converting more leads into showroom-ready customers.

Accelerate every deal

Real-time desking, lender access, and e-signing tools cut deal time from hours to minutes — keeping buyers engaged and boosting throughput.

Maximize F&I profit

Streamline credit submissions, present tailored protection menus, and close more backend products with fewer re-signs.

Simplify operations

Integrate with your DMS, CRM, and lender systems without disruption — saving hours of manual work every day.

Scale on your terms

Add new features and dealerships as you grow, with modular solutions that minimize cost and maximize ROI.

Protect your brand and buyer experience

Keep every rooftop consistent—online and in-store—while staying OEM-aligned and in control.


Your entire dealership. One digital retail platform.

Transcend Retail unifies your sales, F&I, and customer journey — helping franchised
dealerships sell faster, close stronger, and grow smarter.

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About Salient

The Castle
Unit 345
2500 Castle Dr
Manhattan, NY

T: +216 (0)40 3629 4753
E: [email protected]